Raj TV is the flagship channel from Raj Television Network. It is a Tamil 24/7 General Entertainment Channel, which provides entertainment for the entire family. The Raj Network has come to understand not just the South Indian entertainment industry, but also the needs of the South Indian audience, their culture and aesthetic sense. And with programs targeted at young and old, male and female alike, this channel has positioned itself as The People's Channel. Additionally and most important, this channel, as well as the others, presents a combination of programs appealing not just to South Indian viewers in urban and rural India but also to those outside India.