Zee 24 Taas is a 24 hour news channel in Marathi which was launched with immense fanfare and fervor in February 2007. The reason there was a lot of hype and enthusiasm around the launch of Zee 24 Taas was the fact that there was no other comparable Marathi language 24 hour news channel at that time.
So in a sense, Zee 24 Taas was certainly a path breaker of sorts which was quickly taken to by the huge Marathi speaking populace out there.
A key aspect to understand over here is that the Marathi speaking population in India is truly vast, spread out across the whole of the large state of Maharashtra and also found in large numbers in neighboring states of Gujarat, Karnataka, Goa, Madhya Pradesh and parts of Andhra Pradesh. Further, there is Marathi speaking people who are spread out all over the world, having immigrated over the years to so many different countries.
For all of them, Zee 24 Taas has been just the kind of connect to their true blue motherland which they had been yearning for all these years.
In that spirit, it has to be said that Zee Network simply hit bull’s eye with Zee 24 Taas. Otherwise, there really was no such comparable channel in the past but with Zee 24 Taas it just got things right perfectly.
No doubt, the popularity of Zee 24 Taas has never dwindled right from the time of its inception and has in fact only gone from strength to strength.
With regard to the popularity of Zee 24 Taas, the programming mix of the channel as well as the quality of its anchors has played a huge role. For instance, we find that with programs such as Good Morning Mumbai, News Point, Spot Light, Gunha, Rokhtokh, and Maharashtrachi Shaan, Zee 24 Taas has been able to strike a chord with the Maharashtrian population in a manner which was hard to as much as imagine in the past. But today, people well and truly look forward to all these programs on Zee 24 Taas since they know that this is pretty much what they want to see on television anyway.
Thanks to the excellent quality of programming on Zee 24 Taas, the channel has been the recipient of numerous awards as well, such as Best Editor and Best Anchor awards at the Sanskruti Kala Darpan Awards in 2010 as well as the Best Anchor award at Marathi Biggies Awards, also in 2010.
Clearly, this is a channel which you simply do not want to miss under any circumstances. And why should you, when you have a partner as formidable as WatchIndia.TV by your side, to ensure that you do not miss a single program on Zee 24 Taas, under any circumstances whatsoever?